INCREASING THE ATTRACTIVENESS OF DIVIDEND POLICY IN UZBEKISTAN COMPANIES

Abstract

This paper examines the history of national handicraft tourism in Uzbekistan and its close relationship
with the country’s cultural heritage and historical development. The study explores how traditional handicrafts
can contribute to tourism development and how this process can be enhanced through increasing visitor flows to
handicraft centers and craft-based tourism destinations.
Uzbekistan, as one of the key centers of the historic Silk Road, possesses a rich handicraft tradition that
continues to play an important role in the national tourism industry. The paper analyzes how community-based
heritage tourism models can be applied to the development of traditional crafts in Uzbekistan, with particular attention
to the involvement of local communities, the preservation of cultural heritage, and the promotion of sustainable
tourism.
In the context of globalization and rapid technological advancement, traditional crafts are no longer viewed
merely as remnants of the past, but rather as dynamic cultural resources that contribute to economic development,
social cohesion, and the strengthening of national identity. Uzbekistan has significant opportunities to enhance
its position as a competitive cultural tourism destination by strengthening cooperation among local communities,
artisans, tourism agencies, and public institutions, while simultaneously preserving its rich intangible cultural heritage
for future generations.