IMPROVING THE MECHANISMS FOR MANAGING THE PROCESS OF DIVERSIFYING HOTEL SERVICES BASED ON INTERNATIONAL STANDARDS (USING THE FERGANA VALLEY AS AN EXAMPLE)
DOI:
https://doi.org/10.5281/zenodo.21246538Keywords:
hotel services, service diversification, international standards, ISO 9001, ISO 14001, ISO 22483:2020, SERVQUAL model, Green Key, tourism development, Fergana Valley, service quality, hospitality management.Abstract
This article explores the issues of managing the process of diversifying services in hotels of the Fergana
Valley based on international standards. It analyzes the importance of international standards in improving the quality
of hotel services and the practical aspects of service diversification. The study examines statistical data and hotel
performance indicators for the years 2020–2025. Based on the analysis, the main problems affecting service quality have
been identified. The author has developed practical recommendations for improving management mechanisms based on
international standards. The scientific novelty of the research lies in the proposed comprehensive approach to managing
hotel service diversification. The results obtained contribute to increasing the competitiveness of hotels and promoting
the sustainable development of the tourism sector.
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