MECHANISMS FOR MANAGING ENTREPRENEURIAL ACTIVITIES IN THE PHYSICAL EDUCATION AND SPORTS SECTOR
DOI:
https://doi.org/10.5281/zenodo.21639254Keywords:
physical education, sport, entrepreneurial activity, management mechanism, public-private partnership, sports infrastructure, sports marketing, non-state sports organisationsAbstract
The article systematically analyses the organisational-legal, economic-financial, institutionalpartnership,
marketing-digital and human-resource mechanisms for managing entrepreneurial activity in
physical education and sport. Drawing on the legal acts and official indicators of the Republic of Uzbekistan,
the priority of the public-private partnership mechanism is substantiated. A block diagram of the management
mechanisms is proposed together with recommendations for improving sectoral efficiency.
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