MODERN LEVELS OF INNOVATIVE DIGITAL BANKING SERVICES IN COMMERCIAL BANKS
DOI:
https://doi.org/10.5281/zenodo.21832733Abstract
The theoretical and practical aspects of developing innovative banking services in the context
of the digital economy are examined. The impact of digital technologies, artificial intelligence, fintech solutions,
mobile banking, and remote banking services on improving banking efficiency and enhancing customer
service quality is analyzed. The key factors influencing the development of innovative banking services are
identified, and scientifically grounded recommendations aimed at strengthening the digital transformation and
competitiveness of the banking sector are proposed
Keywords
digital economy, innovative banking services, digital banking, fintech, artificial intelligence, mobile banking, remote banking services, digital transformationReferences
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