A study on the path of cross-border e-commerce to promote sme exports in uzbekistan: evidence from chinese platforms

Abstract

This study explores the pathways through which cross-border e-commerce—particularly
via Chinese platforms—promotes the export performance of small and medium-sized enterprises
(SMEs) in Uzbekistan during the period 2018–2024. Based on an analysis of 62 SME export cases,
transaction data from Chinese cross-border e-commerce platforms (Alibaba.com, AliExpress, and
Temu), and policy documents issued by Uzbekistan’s Ministry of Foreign Trade, the study identifies
several key findings. Chinese platforms have enabled Uzbek SMEs to increase export volumes by
189% and expand into 37 new overseas markets. Agricultural products, textiles, and handicrafts
have emerged as the dominant export categories, accounting for 42%, 31%, and 15% of platformbased
transactions, respectively. The research identifies three primary promotion pathways:
reducing export transaction costs (by an average of 34%), mitigating information asymmetry, and
simplifying cross-border logistics processes. Nevertheless, challenges persist, including gaps in
digital skills, barriers in payment settlement, and insufficient brand awareness. Policy
recommendations focus on strengthening digital capacity-building programs for SMEs, optimizing
cross-border payment mechanisms, and establishing a national brand promotion system for
characteristic products.