DIGITAL PLATFORM-BASED TRANSFORMATION OF ENTERPRISE E-COMMERCE SYSTEMS: FACTORS, EFFICIENCY AND DEVELOPMENT PROSPECTS
DOI:
https://doi.org/10.5281/zenodo.22658433Abstract
This article analyzes the development trends and prospects of the e-commerce market
in Central Asian countries. The study examines the growth of e-commerce turnover, the level of mobile
device usage, cross-border trade activities, and the impact of digital platforms on market development. The
findings indicate that the e-commerce market in the region is developing rapidly, while further improvements
in logistics infrastructure and internet coverage can create additional opportunities for sustainable growth.
The article provides practical recommendations for enhancing the efficiency and development potential of
e-commerce.
Keywords
e-commerce, Central Asia, digital economy, mobile commerce, marketplace, cross-border trade, digital payment systems, logistics.References
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