SPECIFIC FEATURES OF EVALUATING INNOVATION EFFICIENCY IN SERVICE ENTERPRISES
DOI:
https://doi.org/10.5281/zenodo.23341353Abstract
The article develops an approach to measuring the innovative synergistic effect generated through the interconnected implementation of technological, organizational, marketing, human-resource, and environmental innovations in service enterprises. It is argued that the simple aggregation of isolated innovation outcomes does not fully reflect the additional value created through their integration.Keywords
service enterprise, innovation activity, synergy, synergistic effect, technological innovation, organizational innovation, marketing innovation, human-resource innovation, environmental innovation, integration, innovation portfolioReferences
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