IMPROVING ORGANIZATIONAL AND ECONOMIC MECHANISMS FOR THE ESTABLISHMENT AND DEVELOPMENT OF FAMILY GUEST HOUSES
DOI:
https://doi.org/10.5281/zenodo.20241339Keywords:
family guest houses, tourism development, organizational mechanisms, economic mechanisms, hospitality services, digital transformation, tourism management, service quality, marketing strategies, sustainable tourism, regional development, tourism infrastructure.Abstract
This study examines the organizational and economic mechanisms for the establishment and development of
family guest houses and identifies the main factors influencing their efficiency and sustainability in the tourism sector.
The research analyzes the role of family guest houses in regional tourism development, employment generation, and
improvement of household income. Particular attention is paid to management systems, financial support mechanisms,
digital transformation, marketing activities, and service quality improvement. The study also investigates international
experience in the development of family-based accommodation services and evaluates the possibilities of adapting
advanced practices to the conditions of Uzbekistan. Based on the analysis, practical recommendations aimed at
improving organizational management, expanding digital technologies, strengthening financial support, enhancing
professional training, and increasing competitiveness were developed. The findings of the research demonstrate that
effective organizational and economic mechanisms can significantly contribute to sustainable tourism development and
the improvement of tourism infrastructure in Uzbekistan.
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