NAZAROV, Gulom. THE IMPACT OF DIGITAL BRANDING ON THE FINANCIAL SUSTAINABILITY OF HEIS: EVIDENCE FROM THE HIGHER EDUCATION REFORM IN UZBEKISTAN. ECONOSCITECH INTEGRATION, [S. l.], v. 3, n. 4, 2026. DOI: 10.5281/zenodo.20152393. Disponível em: https://econoscitech-integration-journal.uz/index.php/journal/article/view/73. Acesso em: 6 oct. 2026.