AN INTEGRAL INDEX METHODOLOGY FOR ASSESSING THE INVESTMENT POTENTIAL OF AGRICULTURAL ENTERPRISES

Abstract

The sustainable development of agricultural enterprises largely depends on the efficiency
of investment activity and the rational use of available resources. In modern conditions, the assessment of
investment potential requires a comprehensive methodological approach that simultaneously considers internal
economic performance, production resources, and infrastructure availability. This paper proposes an integral
index methodology for assessing the investment potential of agricultural enterprises based on two composite
indicators: the Internal Development and Efficiency Index (I_ID) and the Resource and Infrastructure Provision
Index (I_RI). The proposed methodology enables a systematic assessment of investment opportunities, the
identification of development priorities, and the improvement of investment management decisions. The
research findings demonstrate that the application of integral indices contributes to strengthening investment
attractiveness and ensuring sustainable agricultural development.