E-COMMERCE AS A DIGITAL FORM OF ENTREPRENEURSHIP IN INCREASING HOUSEHOLD INCOMES

Abstract

This study analyzes the growth trend of e-commerce in the economy in recent years from
the perspective of entrepreneurship’s role in increasing household incomes, in close connection with retail
trade turnover and gross value added indicators. The digitalization of the economy is creating the conditions
for the modernization of traditional forms of trade and the emergence of online entrepreneurship as a new
source of household income. The research employs comparative analysis and assessment methods based on
statistical data. It is empirically substantiated that the gross value added generated in the e-commerce sector
increased from 9.9 billion soums in 2017 to 20,328.1 billion soums in 2025, the share of e-commerce in retail
trade turnover rose from 0.50 percent to 4.61 percent during 2020–2025, and the total volume of e-commerce
increased 22.7 times over the same period.