IMPORTANT STAGES IN THE PRODUCT LIFE CYCLE: TYPES OF CUSTOMER RELATIONSHIPS APPLICABLE TO UZBEKISTAN
DOI:
https://doi.org/10.5281/zenodo.21194406Abstract
This article analyzes the stages of the product life cycle and the types of customer relationships
adopted by various companies, identifying strategies that can be adapted to the conditions of Uzbekistan. The
study draws on the experience of the United States, Germany, and Kazakhstan, which represent diverse yet
practically significant development models, including a full value-chain and export-oriented cluster model, as
well as a smallholder support and quality incentive model.
The findings indicate that sustainable management throughout the product life cycle not only increases
profitability but also contributes to more efficient resource utilization, improved working conditions, the
development of contractual relationships, the expansion of value-added processing, the implementation of
transparent electronic trading mechanisms, and the provision of targeted financial support. The proposed
recommendations are aimed at increasing value added, stabilizing employees’ incomes, and enhancing the
development potential of Uzbekistan’s food industry.
Keywords
food industry, product life cycle, customer relationships, value chain, growth, profitability, quality, SWOT analysis, Uzbekistan.References
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