MODERN APPROACHES TO FORMING A COMMUNICATIVE CULTURE OF STUDENTS OF HIGHER EDUCATION INSTITUTIONS
DOI:
https://doi.org/10.5281/zenodo.20919715Keywords:
communicative culture, managerial staff, communicative competence, professional communication, management effectiveness, leadership, organizational culture, strategic communication.Abstract
This article analyzes the theoretical foundations and contemporary approaches to developing
the communicative culture of managerial staff. The study examines the impact of communicative competence
on management effectiveness, leaders’ professional communication skills, and the organization of effective
communication with teams. The scientific substantiation for the importance of interactive trainings, leadership
styles, digital communication, tools and aspects of conflict studies in the improvement of communicative culture
is provided. Results show that ability of communicative competence during the management process plays
an important role in the provision of an effective collaborative context among an organization as well as in
improving information exchange and facilitating team work within the organization.
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