FORMING THE COMMUNICATIVE CULTURE OF MANAGING PERSONNEL AND STUDENTS ON THE BASIS OF A COMPETENCY-BASED APPROACH
DOI:
https://doi.org/10.5281/zenodo.20919824Abstract
This article analyzes the theoretical and practical aspects of forming the communicative culture
of management personnel and students on the basis of a competency-based approach. The study examines
the structural components of communicative competence, their significance in the educational process,
and methods for developing communicative culture in higher education institutions. Based on empirical
observations and pedagogical analysis, interactive methods, trainings, and practical activities aimed at
developing communicative competence are presented with examples. The findings indicate that an educational
process organized on the basis of a competency-based approach significantly enhances students’ professional
communication skills.
Keywords
competency-based approach, communicative culture, communicative competence, management activity, higher education, pedagogical technologies.References
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